Credibility Selling

Credibility Selling, a pharmaceutical marketing and sales firm, wanted a logo that would reflect their communication-centered business model.


Sketches   Above are some examples of preliminary sketches for the client. Some concepts used symbols representing science and the pharmaceutical industry, like this "CS" DNA sketch. Others incorporated the company initials with a bridge, representing "bridging the gap".

Logo Drafts

Polishing   Another pharmaceutical concept incorporated the initials into a drug capsule. The clients ultimately decided that the bridge concept best reflected their company philosophy, so I continued by refining several bridge sketches.

Final Logo

Final Logo